
UX Writing
Write button labels, error messages, empty states, tooltips, and onboarding microcopy for apps and websites, clear and consistent.

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Write button labels, error messages, empty states, tooltips, and onboarding microcopy for apps and websites, clear and consistent.

Turn resume bullets or project notes into a detailed portfolio case study for job applications, with problem, approach, and outcome.

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.
Generate beautiful greeting cards for various occasions (birthday, holiday, encouragement, apology, etc.). Use when the user asks to create a greeting card, write wishes, or compos
Help someone write a eulogy. Use when someone must speak at a funeral or memorial and does not know where to start. Produces a 3-5 minute eulogy built from their memories in their

Generate high-converting, SEO-optimized product descriptions for e-commerce stores. Use this skill whenever the user mentions product description, PDP copy, product listing, product copywriting, product page writing, bullet points for a product, feature-to-benefit translation, product title optimization, meta description for a product, or SEO keywords for a listing. Also trigger when the user pastes a spec sheet, feature list, ingredient list, or competitor listing and wants it rewritten, improved, or turned into sellable copy — even if they don't explicitly say "product description." Covers any physical or digital product category (beauty, fashion, tech, home, pet, food, fitness, etc.).

When the user wants to edit, review, or improve existing marketing copy, or refresh outdated content. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep,' 'tighten this up,' 'this reads awkwardly,' 'clean up this text,' 'too wordy,' 'sharpen the messaging,' 'refresh this content,' 'update this page,' 'this content is outdated,' or 'content audit.' Use this when the user already has copy and wants it improved or refreshed rather than rewritten from scratch. For writing new copy, see copywriting.

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'ad performance optimization,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'static ad concepts,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'fake DM ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'animated explainer ad,' 'motion collage ad,' or 'I need more ad variations.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.
A best-man, maid-of-honour, or parent wedding toast that actually lands: funny without roasting, moving without syrup, and short. Produces a 2-4 minute toast.
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