
Small-Site SEO Audit
Use for beginner SEO audits: intent map, on-page basics, thin-content flags, and a prioritized 14-day backlog.

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Use for founder-led early sales: ICP snapshot, discovery script, offer test, conversation scorecard, weekly hygiene.
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Use for beginner SEO audits: intent map, on-page basics, thin-content flags, and a prioritized 14-day backlog.

Use for beginner cold outreach: research, personalization, short email 1 + follow-ups, deliverability basics, stop rules.

When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use whe
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For signup/registration flows, see signup. For post-signup activation, see onboarding. For popups/modals, see popups.

Use for practical pricing: value metric, good/better/best packages, WTP lite interviews, and a 14-day test plan.

- Writing cold emails/SMS to prospects (B2B or local service businesses) - Crafting multi-touch follow-up sequences - Personalizing outreach at scale for a

Plan, write, and optimize marketing campaigns, funnels, ad copy, personas, positioning, and go-to-market strategy. Use this skill whenever the user mentions marketing campaigns, ad
When the user wants to create, review, or restructure a fundraising pitch deck for seed or Series A. Also activates when the user mentions "deck", "pitch", "investor presentation", or "slide structure".
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