Skills for Social Media Strategists

Recipe Note: Social Media Content Calendar: Use when creating social media plans, content calendars, or social media management deliverables for clients.

Recipe Note: Caption Writer: Use to write platform-native social media captions (post copy) in the brand's voice — the words that accompany a post on Instagram, LinkedIn.

Recipe Note: Twitter Thread Creation: Use for: Twitter threads, X posts, tweet storms, Twitter content, social media writing.

Recipe Note: Carousel Writer: Use to write a carousel — a swipeable multi-slide post (Instagram carousel, LinkedIn document/PDF carousel, or TikTok photo carousel) — one .

Recipe Note: LinkedIn Post Optimizer: Use when a user pastes a LinkedIn post and asks to optimize, improve, rewrite, fix, or strengthen it — trigger phrases include "optimize thi.

Recipe Note: Instagram: A local-first Instagram content system for hooks, captions, content structure, and draft storage.

Recipe Note: TikTok: Use when the user mentions TikTok, short-form video, hooks, scripts, retention, virality, content pillars, series planning, account position.

Recipe Note: Hashtag Strategy: Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral.

Recipe Note: Social Media Marketing: Use when choosing platforms, creating a posting strategy, growing followers, increasing engagement, or driving conversions from social media.

Recipe Note: LinkedIn Profile Polish: Use to polish LinkedIn headline, About, and bullets with honest keywords and impact statements — no fabricated metrics.

Recipe Note: Content Remix Studio: Transform one piece of content into platform-optimized versions for YouTube, TikTok, Twitter/X, LinkedIn, Instagram, newsletters, and blogs.

Recipe Note: YouTube Title Generator: Use when someone needs click-worthy video titles using proven structural formulas and psychological patterns from high-performing videos.